The Influence Of Package To Headphones Sale Sales

July 30, 2010 by maeghan   comments (0)

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As well known that the packaging design of product is a very important part in the process of new product development and the headset is no exception. How to NOT Wear EZ flash vi supplier : Moderate Ways How to make product packing produce sale forces? Let's use logical reasoning to evolve this course of action. Let`s first look at the three major steps in customers` buying: seeing the product, moved by it, and buying it. The three major steps decide the functions that our packaging must stress.Top ten Wrong Ideas of the Popular cheap EZ vi

A good package is in addition to the original function of loading, protecting products, and easy to transport, it also need to have the following several aspects.Expert shopping Trend Bible: Bluetooth Controller for Wii

  • Function of message transmission. Tell concisely [who am I". Convey messages that move customers and give them a reason to buy, for example, the showy sign of Sennheiser.
  • Aesthetic function. Ancient time, there was a story which suggest the importance of packages to the beauty. So our package should advance to the times and give the customers a good feeling and a sentimental reason to buy.
  • Individuation. If your brand don't depend on the big cheap copy to survive, you should pay much attention to the individuation.
  • Distinctive character of the product packaging will help customers judge in front of the similar products, and it not only distinguish your brand from the same brand opponents, but also give customers a preconceived memory.
  • Self-selling. Except advertisement and guide recommendation, more times it is through the direct face to face communication between package and consumers.

Therefore, a good package design must adhere to the [3 second rule" (that is, customers will find out the product in fast browsing in 3 seconds, and then customers have the desire to purchase through the integrated information within 15 seconds.) Therefore, a successful packaging design can easily achieve self-promotion.

If we magnified the headphone industry, we will find that the evolution of package image spiraled up with the demand and evolution of the market. The domestic brand has always adopted the following strategy. There are really rare package that could meet the above requirement. Let`s us look back at brands which had cast great influences on earphone industry. Sennheiser: as a famous German brand, it has long been example imitated by others ten years ago. For all these years, it had laid a sounder basis and broke away with its former dull image. Now, it is simpler and has a stronger sense of affinity.

Sony: as an international top-level appliance manufacturers, headphones can be said to be Sony's unique skills, with brand's strong influence, the headphone market reference rate is quite high. The early-year Sony headphone`s line is long, and the packaging system is relatively messy. In 2007, Sony finally launches [tri-color easy to buy" conception, using red, blue and violet respectively represent the three lines. Packaging with rounded corners and strong sense of design elements as the guide, the headphones sell out instantly when they put on market, and thus they become the model package in the textbook even till now. Lots of manufacturers vigorously waged "diversion" one after another, but the appearance is similar and the essence is not similar. They got the title of "copy version". It is only because it can not penetrate into Sony' design essence .